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A Players
"A" PLAYERS WHO FIT YOUR CULTURE
Fewer wasted leads.
​
Shorter sales cycles.
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Larger deal sizes.
​
More new customers.
​
Less customer turnover.
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Faster growth of both new
& existing customers.
More loyal & motivated indirect
sales channel.
Stronger goodwill & brand
reputation in the marketplace.
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More committed, motivated & cohesive sales team.
​
Less supervision required.
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Increased retention
& longer tenures.
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Superior pipeline of
promotable employees.
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Greater ROI from management focus on "A" players instead of
"B" or "C" players.
Culture of Winners.
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Bigger, faster revenue & profit
growth, boosted exponentially by year-over-year compounding.
Growth graphs
"A" Players = Higher Growth
​
"B" & "C" Players = Lower Growth
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